Mobile booking experience
Odeon
Redesigning Odeon’s booking journey to make choosing a film, cinema and ticket significantly faster and easier.
My role
User Experience Designer · Journey design · Mobile-first UX · Cross-functional collaboration
The challenge
Odeon was relaunching its digital and point-of-sale ecosystem. The existing mobile booking journey was complex and required ten steps, creating unnecessary friction for guests and making conversion harder.
Simplifying the journey
Working with researchers and strategists, I helped define a new end-to-end journey that reduced booking from ten steps to five. The work considered different guest needs across web, app and kiosk while maintaining a mobile-first approach.
The final experience
The redesigned flow made ticket selection, seat choice and checkout easier to understand. A clearer hierarchy and fewer decisions per screen helped guests move through the journey with greater confidence.