Fintech app · New feature
Plum
Plum is the ultimate smart money app, helping over 1 million people to invest, save and manage their spending with automation.
My role
Senior Product Designer · Core Experience team · Subscription squad
The brief
In order to improve their current Ultra plan, Plum was looking to offer users a new feature to drive engagement through gamification and boost retention. We came up with the ‘Naughty rule‘ concept - users deposit money every time they shop somewhere they’d rather not!
Research and user testing
We ran two types of user tests during the project, a round of user interviews asking a panel of users general questions about the current app, their needs and saving goals. The results helped us shape the new feature proposition. Following this, as the Product designer on this project, I was in charge of prototyping our first concept and testing the new Naughty rule feature with users. Our goal was to capture pain points, test usability as well popularity of the feature.
User flow
Discover (Home page). Activate (Rule pages). Track (Rule settings page). Notifications. Upsell flow (Membership).
Final design snapshot
Final core screens for the Naughty Rule.
