Wizarding World product design
Warner Bros
Designing key web experiences for the official Wizarding World digital product, including membership and the Sorting Hat journey.
My role
UI Designer in a multidisciplinary design team · Web product design · Design system · Design QA
The product
The Wizarding World app and website brought Harry Potter and Fantastic Beasts content into a shared companion experience with editorial stories, interactive features, quizzes and membership benefits.
My contribution
Within a team of two visual designers, one UX designer and a creative lead, I focused on the web experience. I designed parts of the premium Gold membership journey, the Sorting Hat flow and the resulting house pages.
System and delivery
I also contributed to the wider design system and editorial page patterns, then worked through design quality assurance after development to help the implemented experience remain consistent with the intended design.
