Diagnostics product · Health technology

Holland & Barrett

Designing Better Wellness from concept to launch, turning complex at-home diagnostic results into a clear product people could understand and trust.

Health TechProduct DesignResearch
Holland & Barrett project overview
The Better Wellness experience guides customers through testing and results.

Project at a glance

My roleSole Senior Product Designer in the initial product team
TeamProduct, engineering, research and brand
StageNew product, concept to launch
ScopeResearch, facilitation, UX, UI and system
Challenge

Create a new diagnostic experience that made complex health information accessible without losing accuracy, trust or clinical seriousness.

Contribution

I shaped the proposition, facilitated alignment, designed the end-to-end experience and established a continuous research cadence.

Outcome

A launch-ready product direction supported by bi-weekly testing, clearer results journeys and a dedicated Better Wellness design language.

01

Making complex health results understandable

I joined Holland & Barrett’s diagnostics team at the beginning of Better Wellness. The product needed to guide customers from choosing a test through receiving and understanding their results, while presenting sensitive health information in a clear and responsible way.

Holland & Barrett: Making complex health results understandable
Early product journeys connected the proposition to clear customer actions.
02

Defining the product with a growing team

I was the sole Senior Product Designer during the initial phase, working with the Head of Product, Product Manager, technical lead, engineers and stakeholders. As the team grew, I supported a junior designer and partnered with a branding agency to connect the product experience with the new Better Wellness identity.

Holland & Barrett: Defining the product with a growing team
Workshops helped the team align around priorities and testable assumptions.
03

Creating alignment before creating screens

I facilitated regular design jams, ideation sessions and prioritisation workshops. These sessions helped the cross-functional team make assumptions visible, agree on the most important customer needs and move from a broad health proposition towards testable product journeys.

Holland & Barrett: Creating alignment before creating screens
Regular testing focused on comprehension, trust and usability.
04

Testing comprehension and trust

I ran bi-weekly UserZoom sessions to evaluate new concepts and evolving features, then synthesised and shared the findings across teams. I also partnered with Holland & Barrett’s research team on deeper studies. The evidence gave us a practical rhythm for refining language, hierarchy and interaction patterns.

Holland & Barrett: Testing comprehension and trust
Results screens translate complex information into a clear hierarchy.
05

Designing a system for Better Wellness

The product built on Holland & Barrett’s existing app foundations while introducing a dedicated palette, components, icons and illustrations for diagnostics. The system created consistency across the journey and made it easier for a growing team to design and deliver new features.

Holland & Barrett: Designing a system for Better Wellness
A dedicated visual language extends the wider Holland & Barrett system.
06

From early concept to launch

The work connected product strategy, research and interface design from the earliest stages through launch. It established a clearer way to present diagnostic information and a repeatable process for testing and improving the experience as the service evolved.

Selected details
Homepage and key journeys · 01 / 03
Holland & Barrett: Homepage and key journeys, expanded
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