Better Wellness diagnostic app
Holland & Barrett
The UK’s leading health and wellbeing brand Holland & Barrett International is one of the world’s leading health and wellness retailers and the largest in Europe.
My role
Sole Senior Product Designer in the initial product team · UX/UI · Research · Facilitation · Design system
The project
Ideating, designing and testing of a new H&B health app from start to launch. I joined the Diagnostics Product team within Wellness future to help launch a new H&B product from scratch. From competitor and market research to brand name ideation, UX and UI I was involve in the very beginning of the creation of Better Wellness.
The team
The cross functional team was originally made up of a Head of Product, a Product Manager, a Tech lead, back and front end developers (as well as multiple stakeholders) and grew significantly over time. I was the sole designer as a Senior Product Designer in the first few months and was joined by a Junior Designer later. We worked in parallel with a branding agency to build Better Wellness identity.
Ideation, brainstorms & design jams
As a Senior Product Designer, I had the opportunity to facilitate regular workshops for the product team in order to ideate, organise our thoughts and set goals/priorities. This included Brainstorm / Ideation Sessions and Design Jams.
User testing and analysis
As we created new concepts and features, testing was an important part of my role. I ran bi-weekly user testing sessions through Userzoom to quickly test new features and the evolution of our app. This was followed by an analysis of each test to share with different teams within H&B and to help us iterate and pivot. I also worked with the H&B research team on more in-depth tests.
Design system
Building from H&B app design system while integrating and building new Better Wellness elements from a bespoke colour palette to new components, icons and illustrations.
